lead generation / Prospecting

There are two approaches to growing your customer or client base – you can market yourself and hope they choose you over the competition, or you can go out and try to convert them directly.  

Having one without the other is a half-measure, leaving a lot of potential clients or customers on the table.  

If you’re looking to grow your business, you want to maximize your new customers, and that means you absolutely need the time-tested tools of lead generation and prospecting in your arsenal.

Cold calling, emailing, or otherwise reaching out and trying to develop connections, however, can be time-consuming, and even counter-productive if it is done poorly.  

It’s also quite resource-intensive.  Not surprisingly, it’s one of the business functions that often gets cut first when times are tough, or is one of the last ones to click into place when businesses are trying to grow. 

Yet, it’s one of the only functions that can generate substantial new revenue streams for your existing products or services. 

Full-time lead generation or prospecting positions are hard to justify in most businesses on the smaller or medium-sized end of the spectrum.  

It can also be hard to find qualified professionals to fill these positions, as it is a somewhat specialized skill set required to be successful in this field.  

That makes lead generation and prospecting positions the perfect service to farm out to a business process outsourcing company like StaffBright.

Our expert hires can spend as much or as little time as you’d like seeking out new sales leads and prospects for you, your sales team, or other members of your on-premise staff.  

A flexible, scalable program of lead generation, that meets your budget and doesn’t redundantly cover your existing channels, can be easily developed and customized to fit your needs and growth plans.  

And all of that can be done at a price you can afford, well below the cost of an in-house headcount or two.

While there are never any guarantees on the return on investment of lead generation, we’re confident that with StaffBright’s help, you’ll see a definite uptick in your new sales conversions and potential customers in the near term, and into the future.  

If you’re unsatisfied, you can simply scale down or eliminate the service.  That’s the beauty of business process outsourcing – flexibility to meet your changing needs!