marketing

Marketing has long been an essential aspect of growing a business and the business’ customer base.  

It’s definitely evolved, however, from early print or physical advertising into the multimedia multi-channel marketing of the modern age.  While basic marketing principles still apply, it takes a whole different skill set to succeed at marketing in the digital age.

Despite the importance of marketing, a lot of companies don’t necessarily have the funds to dedicate to an in-house marketing specialist – especially if they aren’t manufacturing or selling products, but rather delivering services.  

It can be hard to justify a marketing staffer for a small specialty shop, an app development company, or your plumbing business, for example.  But that doesn’t mean marketing isn’t important, or that you shouldn’t spend some money to grow your brand identity and customer awareness.

A happy middle ground can be found by utilizing business process outsourcing, and retaining marketing experts to work remotely from the talent pool at StaffBright.

Many well-meaning business people aren’t experts, or even well versed, in the basics of modern digital marketing.  Farming out marketing duties to a dedicated marketing or PR firm is definitely an option, but typically comes with a long-term commitment and a steep contract price.  

Those can be major turn-offs for small and medium-sized businesses, especially if they are unsure of their marketing plan, budget, and related factors.

Even the smallest business, however, can benefit from some targeted and well-executed marketing.  It provides a competitive edge, and is really one of the only ways to gain new customers (aside from word of mouth or having a monopoly in your market).  

The talent pool at StaffBright includes numerous experts in marketing, both through conventional channels and digital channels.  They can bring these skills to bear for businesses of all sizes and types, and make a meaningful difference in your bottom line.

As with all business process outsourcing, you can scale and adjust the costs and commitments to suit your business, seasonality, budget, and other factors.  

Everything from simple SEO for your website to item placement via ecommerce platforms and much more are within the portfolio of services that our team can offer.  You owe it to yourself to see what StaffBright’s marketing agents can do for your business.